THE FOLLOWING BEVERAGE CATEGORIES ARE ACCEPTED FOR PARTICIPATION:
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Vodka
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Alcoholic beverages and other alcoholic beverages (bitter tinctures, gins, tinctures semisweet, aperitifs, dessert drinks, strong liquors, dessert liquors, balms, spirits from grain raw materials whiskey, rum, spirits strong)
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Cognac, fruit brandy, calvados
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Honey, grape and fruit vodka, strong fruit drinks
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Grape wines
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Sparkling wine
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Fruit wines, ciders and drinks wine, fruit and berry wines
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Beer
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Water (drinking, mineralized)
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Non-alcoholic drinks (carbonated, non-carbonated)
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Kvass fermentation
COMPETITION PROGRAM for 2022
06.07.2022
From 10.00 - preparation and acceptance of samples
12.00 - 13.00 - working meeting of the jury members
10.00 -17.00 - tasting assessment strong alcoholic beverages (RUE "Scientific and Practical Center of the National Academy of Sciences Belarus for food)
12.00 - 18.00 - consumer tastings will be held within the framework of the "Highest consumer rating" nomination. Participants of the competition will be given the opportunity to demonstrate product samples at the competition stand at the Belagro-2022 exhibition.
06.08.2022
10.00-17.00 - international tasting evaluation wine products and beer (RUE "Scientific and Practical Center of the National Academy of Sciences Belarus on food).
19.00 - beer festival (the general partner of the competition is the restaurant-brewery "Friends").
06.09.2022
10.00 - 16.00 - international tasting evaluation wine products (RUE "Scientific and Practical Center of the National Academy of Sciences Belarus on food"), jury meeting, summarizing.
16.00 - after summing up the results of the competition, the members of the Expert Jury will answer questions from the media during a press conference.
18.30 - closing ceremony of the international competition with awards participants. Festive dinner, show program.
The program may change during the tastings.
COMPETITIVE NOMINATIONS
Grand Prix
This nomination is awarded to the best product of the category - the winner in the appropriate category by the total score of the tasting parameters.
The best specialized brand
This nomination is awarded to a professionally branded product / product line based on the evaluation of the brand's attributes by the expert jury.
SPECIAL AWARDS OF THE COMPETITION
Highest customer rating
This nomination is awarded to one product in the category based on the results of the tastings in consumer focus groups.
Special prize of jury
This nomination is awarded to individual products of any categories based on the results revealed distinctive features of one of the estimated parameters (soft taste, bouquet, aroma, etc.) which have been noted by all judges during tastings.
Discovery of the year
This nomination is awarded by the Expert Council to new products of any category that have distinctive / innovative properties.
Pride of the brand
This nomination is awarded to the products of the brand which are proposed for evaluation by an expert jury at the initiative of the manufacturer and claim the status of a product in its range. This status is specified in the nomination.
The best manufacturer
This nomination is awarded by the Expert Council on set of results of participation in a competition and assessment of the provided information packages of the manufacturer (the approved sample).
The best souvenir product
This nomination is awarded to the product in a gift-souvenir package based on the evaluation of the creative idea and execution visualization by a special expert jury.
The best supplier
This nomination is awarded by the Expert Council on the results of participation in the competition and assessment of the provided information packages of the manufacturer (the approved sample).
The best packaging / label
This nomination is awarded to the product / product line based on the evaluation of content, general visualization and design of packaging / labels by a special expert jury.
The best trading network
This nomination is awarded by the expert council based on the results of evaluating the results of participation in the tender and the informational packages of the trading network provided.
Opportunities of the participant of the tasting competition
Prize-winners of the competition have the right to apply the sign ZALATY KELIH and special prize signs of a competition on packing of the won product and also to use them in other purposes of promotion
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Obtaining an honorary diploma in his nomination.
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Obtaining the results of a study of consumer preferences in their nomination in the form of information and analytical information.
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Participation in all business events of the competition.
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Publication of information about the course of the competition and participants on the website www.zalatykelih.by.
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Publication in the competition catalog .
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PR-support of participation, publication of information and photo reports about the competition on the website www.zalatykelih.by, in social networks. networks and leading specialized publications, participation of the media in business events of the competition.
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Direct communication with the consumer.
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Analysis of the competitive environment in each of the nominations.
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Participation in the awards ceremony
COMPOSITION OF THE PRESIDIUM OF THE COMPETITION ZALATY KELIH 2019
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Igor Shustov - Chairman of the Presidium, First Deputy Chairman of the Belgospischeprom Concern, Chairman of the Central Tasting Commission for Alcoholic Products;
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Zenon Lovkis - Deputy Chairman of the Presidium, General Director of RUE “Scientific and Practical Center of the National Academy of Sciences of Belarus for Food”, Honored Scientist of the Republic of Belarus, Corresponding Member of the National Academy of Sciences of Belarus, Doctor of Technical Sciences, Professor;
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Elena Morgunova - Deputy Chairman of the Presidium, Deputy Director General for Standardization of Food Quality of the Republican Unitary Enterprise "Scientific and Practical Center of the National Academy of Sciences of Belarus for Food", Ph.D., Associate Professor, Deputy Chairman of the Central Tasting Commission for Alcoholic Products;
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Irena Belskaya - Member of the Presidium, Chairperson of the Organizing Committee of the International Tasting Competition “ZALATY KELІKH”, Director of the Advertising Agency “Twice”;
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Alexey Sementsov - Member of the Presidium, Head. Chair of Design, Belarusian State University, Associate Professor. Member of the international public association "Union of Designers";
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Olga Klimovich - Secretary, chairman of the Republican public organization “For a happy childhood”.
MEMBERS OF THE JURY OF THE COMPETITION ZALATY KELIH 2019
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Irina Abramova - Director of the All-Russian Research Institute of Food Biotechnology - a branch of the Federal State Budgetary Institution of Science of the Federal Research Center for Nutrition, Biotechnology and Food Safety, Doctor of Technical Sciences, member of the jury of international tasting competitions (Russian Federation);
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Vera Zhirova - Associate Professor of the Department of Technology of Fermentation and Winemaking «Moscow State University of Technology and Management G.K. Rozumovsky», candidate of technical sciences, member of the jury of international tasting competitions (Russian Federation);
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Irina Zenkovich - deputy head of the alcohol industry department of the Belgospischeprom concern, member of the Central Tasting Commission for Alcoholic Products;
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Alexander Pushkar - Head of the Department of Technologies for Alcoholic and Non-Alcoholic Products of the RUE Scientific and Practical Center of the National Academy of Sciences of Belarus for Food, Candidate of Technical Sciences, member of the Central Tasting Commission for Alcoholic Products;
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Dmitriy Khilimankov - Senior Researcher - Head of the Alcohol and Alcohol Vodka Group at the Department of Alcohol and Non-Alcohol Production Technologies of the Republican Unitary Enterprise “Scientific and Practical Center of the National Academy of Sciences of Belarus for Food”, candidate of technical sciences, member of the Central Tasting Commission for Alcoholic Products.
COMPOSITION OF THE PRESIDIUM OF THE COMPETITION "ZALATY KELIKH -2022"
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Igor Shustov - Chairman of the Presidium, First Deputy Chairman of the Belgospischeprom Concern, Chairman of the Central Tasting Commission for Alcoholic Products;
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Zenon Lovkis - Deputy Chairman of the Presidium, General Director of RUE “Scientific and Practical Center of the National Academy of Sciences of Belarus for Food”, Honored Scientist of the Republic of Belarus, Corresponding Member of the National Academy of Sciences of Belarus, Doctor of Technical Sciences, Professor;
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Elena Morgunova - Deputy Chairman of the Presidium, Deputy Director General for Standardization of Food Quality of the Republican Unitary Enterprise "Scientific and Practical Center of the National Academy of Sciences of Belarus for Food", Ph.D., Associate Professor, Deputy Chairman of the Central Tasting Commission for Alcoholic Products;
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Irena Belskaya - Member of the Presidium, Chairperson of the Organizing Committee of the International Tasting Competition “ZALATY KELІKH”, Director of the Advertising Agency “Twice”;
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Alexey Sementsov - Member of the Presidium, Head. Chair of Design, Belarusian State University, Associate Professor. Member of the international public association "Union of Designers";
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Olga Klimovich - Secretary, chairman of the Republican public organization “For a happy childhood”.
Supervisory Board Representative
"ZALATY KELIKH -2022"
Emelyanov Anatoly Mikhailovich - Chairman of the Union of Producers of Alcoholic Products (Republic of Belarus).
MEMBERS OF THE JURY OF THE COMPETITION ZALATY KELIH 2019
Our partners
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Irina Abramova - Director of the All-Russian Research Institute of Food Biotechnology - a branch of the Federal State Budgetary Institution of Science of the Federal Research Center for Nutrition, Biotechnology and Food Safety, Doctor of Technical Sciences, member of the jury of international tasting competitions (Russian Federation);
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Vera Zhirova - Associate Professor of the Department of Technology of Fermentation and Winemaking «Moscow State University of Technology and Management G.K. Rozumovsky», candidate of technical sciences, member of the jury of international tasting competitions (Russian Federation);
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Irina Zenkovich - deputy head of the alcohol industry department of the Belgospischeprom concern, member of the Central Tasting Commission for Alcoholic Products;
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Alexander Pushkar - Head of the Department of Technologies for Alcoholic and Non-Alcoholic Products of the RUE Scientific and Practical Center of the National Academy of Sciences of Belarus for Food, Candidate of Technical Sciences, member of the Central Tasting Commission for Alcoholic Products;
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Dmitriy Khilimankov - Senior Researcher - Head of the Alcohol and Alcohol Vodka Group at the Department of Alcohol and Non-Alcohol Production Technologies of the Republican Unitary Enterprise “Scientific and Practical Center of the National Academy of Sciences of Belarus for Food”, candidate of technical sciences, member of the Central Tasting Commission for Alcoholic Products.
GENERAL SPONSOR OF THE COMPETITION:
LLC "Restaurant-brewery DRUZYA"
